从1971年在伦敦创建第一家店铺开始，“让更多的人爱上好咖啡”就成为COSTA品牌不懈的追求。自进入中国市场以来，COSTA凭借着一如既往优质的咖啡豆原料、小批量缓慢烘焙咖啡豆的坚持，每一杯都由专业咖啡师手工制作的匠心，多年来成为中国消费者购买咖啡的讲究之选。
SinceCOSTAopeneditsfirstcoffeeshopinLondonin1971,“Inspiretheworldtolovegreatcoffee”hasbecometheunremittingpursuitofCOSTA.SinceenteringtheChinamarket,COSTAhasbecomeeverycoffeeperfectionist’schoiceovertheyears.Thisisthankstoitsselectionofhigh-qualitycoffeebeans,slowroastedinsmallbatches,anddeliveredthroughhandcraftedcupsofcoffeebybaristastocustomersinstores.
全新巴西单品豆带来意式咖啡“讲究”新体验
NewBraziliancoffeebeansdeliverthe“discerning”experienceofItaliancoffee
3月起，对于喜欢意式咖啡的消费者，在经典摩卡意大利拼配豆的基础上，COSTA推出了全新甄选巴西单品咖啡豆，此款100%单一产地的阿拉比卡咖啡豆来自巴西塞拉多地区，使用日晒法处理生豆，为咖啡带来更为甘甜平衡的香气，使整体口感香醇顺滑，并伴随着迷人的焦糖和黑巧克力风味。对于消费者来说，无论是喜欢牛奶比例更高的拿铁，还是忠实的美式粉丝，都可以在自己喜欢的咖啡中选择此款单品豆，感受更加讲究的单品豆带来的风味变化。
SincethisMarch,COSTAhaslaunchedanewtypeofsingleoriginbeanforItaliancoffeelovers,whichare100%ArabicabeansfromCerrado,Brazil.Thegreenbeansarebathedunderthesuntogivethecoffeeasweeterandmorebalancedaroma,sothatittastesmellowerandsilkierwithanenchantingflavorofcaramelanddarkchocolate.LoversofItaliancoffee,suchasLatteorAmericanoalikecannowenjoytheirfavoritecoffeewithnewBrazilianbeanstoexperienceadifferentaromaandtaste.
除了全新巴西单品豆，COSTA还推出了春季限定新品。在春意盎然之季，馥郁香醇的COSTA卡布奇诺带来清新的春日气息。橙香力娇卡布奇诺，口感柔滑平衡，口齿留香，再覆以馨香橙花酱，堪称完美结合。还有重新回归菜单的香草焦糖卡布奇诺，将香草与焦糖风味结合的淋漓尽致，让口感更浓郁顺滑。在天鹅绒般的细腻奶泡上，配上独特的花艺撒粉，呈现完美拉花。COSTA醇艺白家族还迎来一名新伙伴——摩卡醇艺白，经典醇艺白基底结合黑巧克力粉，些许的水果口感配以丝丝苦感让整个味蕾更富层次，赋予了经典醇艺白不一样的体验。
ApartfromthenewBraziliancoffeebeans,COSTAhasalsolaunchednewlimitedofferbeveragesforspring.TherichandmellowCOSTACappuccinogivesyouarefreshingspringfeeling.TheOrangeblossomCappuccinoissmoothandbalancedwithapleasantaftertaste,whichisaperfectmatchwithfragrantorangeblossomjam.Followingitssuccess,COSTAalsorelauncheditsVanillaCaramelCappuccinowhichcombinesvanillaandcaramelperfectlytomakethetastestrongerandsmoother.Baristassprinklethepowderonacrossthevelvet-likesilkymilkfoamtocreatethatperfectlatteartwork.Meanwhile,COSTAFlatWhitefamilyhasanewmember—MochaFlatWhite.Thechocolatepowderisspreadallover,whilealittlebitoffruitflavorplusahintofbitternesspresentsarichertasteonthetastebud,allowingyoutoenjoyadifferentexperienceversustheirclassicflatwhite.
从豆到杯，百里挑一的“讲究”态度
Frombeantocup,COSTAhasa“discerning”attitudetochooseonlythebest
COSTA的“讲究”源于创始人的工匠精神，在经典摩卡意大利配方的选择上，兄弟俩对最初咖啡豆的配比进行了多达112次的盲测，才得以最终选出口感最完美的配方，并延用至今。这种“匠心”得以流传下来，并渗透进COSTA咖啡生产制作的全过程中。
COSTA’s“discerning”attitudestemsfromthefounders’craftsmanspirit.InchoosingtherightblendfortheclassicMochaItalia,thetwobrothersconducted112blindtestsbeforetheycameupwiththeperfectbrewingbeansratio,whichisstillinuseworldwidetoday.This“craftsmanspirit”hasbeencontinuedandincorporatedintothewholeproductionprocessatCOSTAcoffee.
从1971年至今，COSTA坚持只从符合标准的100%雨林联盟认证的产地购买咖啡豆，在这些咖啡豆中，也只有1%符合COSTA的采购标准，每一颗都是百里挑一。COSTA在伦敦有自己的烘焙坊，并坚持采用咖啡豆的小批量、低温慢速烘焙方式，目的是保留咖啡豆内的天然油分，因为这些油分能够赋予咖啡醇厚的香味与独特的口感。烘焙的过程越慢，咖啡豆的口感就越顺滑，这种正确而非快速的方式保证每一杯制作的咖啡都香浓无比。每一批咖啡豆烘焙后经过COSTA咖啡大师GennaroPelliccia和专业团队检测后，方可运至全球门店。
Since1971,COSTAhasbeenpurchasingcoffeebeansfromsourcesthatare100%RainforestAlliance-certified.Amongthosecoffeebeans,only1%meetsCOSTA’spurchasingstandards.COSTAhasitsownroasteryinLondon,andadherestosmall-batch,low-temperatureandslow-roastingmethodstoretainthenaturaloilsinthecoffeebeans.ThismethodensurestheverysourceofthemellowaromaanduniquetasteofCOSTAcoffee.Theslowertheroastingprocessis,thesmootherthetasteofcoffeebeanswillbe.Thiscorrectandnotfastwayofroasting,guaranteesthateachcupofcoffeehasunparalleledaromaandrichness.Afterbeingroasted,everybatchofcoffeebeanshastobeinspectedbyCOSTA’scoffeemasterGennaroPellicciaandhisprofessionalteam,beforebeingshippedtostoresaroundtheworld.
每一杯COSTA咖啡都是通过技艺精湛的咖啡师手工制作，磨豆、压粉、萃取、拉花，每一个步骤都需要咖啡师长期和严格的培训来完美呈现，唯有娴熟的技艺才能演绎咖啡的魔法，唯有不妥协于平庸的态度才能够提供“讲究”的咖啡。
EachcupofCOSTAcoffeeispreparedbyahighlyskilledbarista,andeverystepoftheprocessincludinggrinding,extractingandcoffeearthastobeperfectlyfinishedbythebaristaaccordingtotheirlong-termandrigoroustraining.Onlywithperfectskillscantheymakemagicwithcoffee.Andonlywithanuncompromisingattitudecantheydeliverthis“discerning”coffeeexperiencetothecustomers.
关于COSTA
aboutCOSTA
COSTA始创于1971年伦敦老天堂街，来自意大利的Bruno和SergioCosta两兄弟秉持着对令人无法抗拒的咖啡的热情，独创出了COSTA特有的摩卡意大利混合咖啡豆，并在伦敦市中心开了他们第一家咖啡店。
COSTAwasfoundedonLondon’sOldParadiseStreetin1971.TwobrothersfromItaly,BrunoCostaandSergioCosta,passionateaboutmakingirresistiblecoffee,createdCOSTA’suniqueMochaItaliaBlend,andopenedtheirfirstcoffeeshopindowntownLondon.
COSTA40多年来坚持只为顾客提供高品质的咖啡。时至今日，COSTA仍然只精选全球最顶尖1%的热带雨林联盟咖啡豆，坚持缓慢烘焙以保留迷人香气和油脂，精心调配后的咖啡豆都会经COSTA咖啡大师品鉴后，运送至全球各门店。每一杯咖啡都由专业咖啡师手工制作，冲泡出机器无法表达的温暖心意。
Overthepast40+years,COSTAhasbeenprovidingonlyhigh-qualitycoffeeforcustomers.Eventoday,COSTAstillonlyusestheworld’s1%oftheRainforestAlliance-certifiedcoffeebeans.Italsomaintainstheslow-roastingpracticetoretaintheenchantingaromaandflavourofcoffee.ThecarefullyblendedcoffeebeansmustbetastedbyCOSTA’scoffeemasterbeforebeingshippedtoshopsaroundtheglobe.Eachcupofcoffeeispreparedbyaprofessionalbaristatoproduceaperfectcupofcoffeetoeverycustomer.
